I thought it might be interesting to begin this post by listing some of my first impressions of the She’s the First landing page. I’ve included a screenshot below (zoomed out) so that you can put my observations in context, but if you’d like to visit the website yourself, click here.
When I first open the website, I think visual and fun. To begin, the user is met immediately with a sequence of photos that are both colorful and personal, highlighting both their college student volunteers as well as the students they sponsor in developing countries. The photos are linked to recent content, announcements and ways to sign up to volunteer/donate. Meant to “invoke an emotional response,” the photos enable the visitor to feel as though “real” people are involved and also show a wide array of diversity so as not to discriminate and to make all feel welcome (Redish, 305).
I also think the tabs at the top of the page make the site organized, although the font type (She’s the First signature decorative font) suggests an air of youth. Aimed to target student volunteers, the website does do a good job of addressing its audience by including color and a unique layout.
I was really impressed with the custom buttons on this page, as we have read repeatedly about using colors and images to create a brand appearance on a web page. It is obvious that the organization’s color scheme is magenta and teal, and the social media icons reflect this look as well.
I appreciate that the newsletter sign-up is at the forefront of the home page, as it makes it easy for people to know immediately how they can stay connected, and they don’t have to hunt for it somewhere on the page.
This question, part of She’s the First’s immediate branding, offers site visitors the chance to interact with the brand on Twitter right away on a personal level. It also shows that “other people are talking about it,” which may make one more likely to explore even further.
These buttons are my favorite, as they are both visually attractive and balanced textually with the structure of the words and the “action” that each implies. These buttons suggest multiple ways the user can support the cause without simply having to “donate now.”
As the “Latest News” suggests further down the page, the site is updated continuously and is fresh with new content every few weeks (the last update was January 28th!). Most of the update posts deal directly with the girls sponsored abroad, which is great for the individual who may not know much about exactly where their donation is going to.
The multimedia is another highlight of this page, as users are invited to enjoy a short 2-minute video that explains the organization more thoroughly as well to to click on a link to more photos (there are thousands!) via Flickr photo albums. Accompanying this is a section with recent Twitter updates, which is important for the page since their Twitter presence is almost entirely responsible for the organization’s overwhelming growth.
Overall, this is a website that is effective in reaching its target of young people who enjoy photos, a splash of color, multimedia and social media integration. Over the next few weeks, I’ll (hopefully) be building a website for our local chapter of She’s the First and will be using aspects of this web page as my inspiration.
Which aspects of the web page stick out to to? Impress you? What might you change?